Founder & CEO
John-Paul Maxfield is the Founder of Waste Farmers. He is responsible for the overall strategy, management and growth of the Company. The Company started in 2009 with $9,000 and a belief that idealism and capitalism can coexist. Today WF has evolved into an innovator respected by leaders in the global community for developing simple solutions to the complex problems of modern agriculture and food security. The knowledge and experience behind Waste Farmers has been many years in the making as John-Paul comes from a family of agricultural leaders who have been pioneers in farming and ranching since the 19th century.
Prior to starting Waste Farmers, John-Paul founded the “The Inspired Economy” now known as “The Inspired Economist” in 2005, a blog focused on covering the people, places, ideas and technologies inspiring positive change and redefining capitalism. In addition, John-Paul served as an Associate at MBH, a private equity group specializing in small to mid-cap service companies. Prior to joining MBH, John-Paul was an analyst with Alvarez and Marsal, where he spent the majority of his time on a team that aided Louisiana’s Recovery School District with the restoration of public schools in the aftermath of Hurricanes Katrina and Rita.
In 2007 John-Paul was selected as one of the “Fifty for the Future” by the Colorado Statesman and in 2011 was selected as one of the Denver Business Journals’ “40 Under 40”. In 2011, John-Paul was appointed by Denver Mayor Michael Hancock’s administration to serve on Denver Seeds, a strategy to support small businesses, create jobs and shift food production away from large out-of-state industrial operations toward local growers.
Chief Financial Officer
Steve Dove joined Waste Farmers in January 2015. Steve earned an MBA from The American University and is a CPA with extensive financial management experience with large and small companies ranging from manufacturing to services businesses. Over the past 10 years much of Steve’s professional work has been in the private equity environment performing due diligence on acquisition targets as well as financial/operational support for portfolio companies. While working with a variety of companies in various industries over the years, his passion remains with small companies where individual contribution complements the team’s effort to drive company achievements beyond expectations. Waste Farmers is the perfect fit ... a growing company exceeding expectations with a mission to help everyone everywhere while making a difference along the way. “The single attribute that drew me to Waste Farmers was its passion and commitment to being a sustainable agricultural company.”
Chief Operating Officer
Matt Gettleman joined Waste Farmers in 2016 and works on finances, business strategy and growth of our current and future products.
Matt studied Environmental Science at Colorado College and moved to Denver after school to work as an AmeriCorp volunteer and then as a community organizer working on education reform at the state legislature. While living in Denver he co-founded the Denver Handmade Homemade Market in 2010 with his now wife. The HaHo (still around today) is a small makers market — backyard veggie growers, prepared foods, arts and crafts — focused on supporting the needs of Denver’s local producers first. The mission from day one has been to help people follow their passions and launch and grow their passions into successful businesses.
After three years of running the HaHo, Matt decided to pursue an MBA at CU Boulder-Leeds to further his knowledge of how to start, grow, and run successful companies in order to create businesses with the power to change the world. Matt studied entrepreneurship, sustainable business and finance at Leeds and spent the last year working as a small business strategy and finance consultant for early stage food startups in Boulder.
Matt loves getting outside — backcountry skiing, biking, and climbing, and exploring as much as possible — both in Colorado and abroad.
Matt is really excited to be a part of the WF’s team, to get the opportunity to work with a group of folks who are passionate about creating the next era of conscious business — from leadership models to sustainability — and who are excited about growing an awesome and sustainable company.
Director of Operations
Jon joined the Waste Farmers team in the fall of 2013, although he’s been bragging about their soils since first trying them out in his own gardens a few years back. He’s excited to be part of a company that has a bold and forward thinking mission.
In the spring of 2009, Jon and his wife Candice co-founded UrbiCulture Community Farms, an urban non-profit multiplot farm dedicated to increasing food access while growing stronger, more vibrant communities in Denver. In addition to growing a successful Community Supported Agriculture program and implementing a school garden, UCF pioneered the ‘pay what you can’ farm stand model several years ago. They now operate four such farm stands throughout Denver and have been approached by a number of community members and developers to start more. In addition to being part of the day to operations of UCF, Jon has been integrally involved in the longterm planning and vision of the organization. UCF has grown to be a recognized leader in the urban agriculture movement in Denver.
In addition, Jon owned his own business as an eco-friendly focused painting contractor for over a decade, working with some of the most reputable builders in the Denver/Boulder area. He has extensive experience and knowledge of labor management as well as creating and managing systems that lead to successful outcomes and happy customers. He is excited to put that knowledge to use for a mission he believes in.
Neil Stransky joined the Waste Farmers team in the fall of 2013 as a production team member, drawn to the company by its ecological approach to product development and its ambitions to change the way business is done. Having recently returned from Peace Corps service in rural Peru, he was thirsty for work that placed community, environment and the betterment of society as its leading ambition. Prior to the Peace Corps, Neil earned a bachelor’s degree in American Literature and Creative Writing from Truman State University. By the fall of 2014 Neil had earned the position of production manager and has been an integral part of the ability of Waste Farmers to grow at the rapid rate it has been growing. From the Arvada location to the new production facility in Delta, Neil says it has been a thrill to work for a passionate company in pursuit of both a better business model and a brighter world.
Hannah joined the Waste Farmers team in July of 2017 after completing service with the Peace Corps in Peru, where she worked in the Andes as a water and sanitation volunteer. Prior to her Peace Corps service, Hannah studied Marketing and Spanish at Tulane University. She is continuously inspired by the core values and every member of the Waste Farmers team to learn, innovate, and look for creative solutions to the world’s problems. Hannah spends her free time enjoying good books, cheap beer, live music, and getting outdoors to snowboard, hike, and explore.
Petee joined the team at the end of 2015 as a part time production team member, and transitioned to the Logistics Coordinator role in the summer of 2017. He moved to Colorado in 2012 in search of an authentic life and an insatiable desire to be outside. Before moving to Colorado, Petee worked as a bar manager and studied political science and mass communication at the University of South Dakota. While living in Colorado he pursued his passion for the outdoors working at Red Rocks Amphitheatre, Pedi Cabbing, and Landscaping. Petee was drawn to the culture Waste Farmers fosters, as well as, the desire to create sustainable solutions.
Account Manager & Community Engagement
Haley joined the Waste Farmers team in the fall of 2017 and works on account management, industry/community engagement, marketing and social media. She was drawn to the company by the people and the mission of making an impact on future societal demands while maintaining a focus on environmental and social responsibility. A native Texan, but a Coloradoan at heart, Haley loves aerial yoga, hiking, skydiving and rock climbing.
She graduated from Indiana University with a BS in Sport Marketing & Management. With a love for live music, Haley got involved in the music industry working at festivals nationwide as a Marketing Manager. In the fall of 2013, she moved to Chicago where she started working for the largest wine and spirits distributor as a Consultant and eventually became a CSS, Certified Specialist of Spirits. Feeling unfulfilled, she left in the summer of 2017 in search of a position that aligned more with her values and long-term goals. After having a serendipitous encounter with our now COO, Matt Gettleman, at a coffee shop in Boulder, she knew she had found what she had been looking for. Haley says it’s been incredible working in an environment that fosters innovation, teamwork and individual happiness.
Outside Sales Rep
Katie York joined Waste Farmers in Spring 2018 after finding inspiration in the mission and culture of the company. Katie found a natural fit at Waste Farmers leading their outside sales efforts through her natural ability to creatively connect with others and build a customer base. As a passionate organic gardener and cook, Katie loves guiding cultivators through the process of mitigating risk and improving on their yields with the help of Batch:64 substrate solutions.
Katie comes to Waste Farmers with over 12 years of experience in sales, marketing and account management.
Katie is proud to work for a certified B-Corp that strives to push the industry towards socially responsible and environmentally sound business and cultivation practices.